(a) Website design and development:
1. Designing and developing visually appealing, user-friendly websites for Kompass India Websites and its associated platforms.
2. Ensuring website responsiveness and cross-browser compatibility.

(b) SEO, SEM & SMO:
1. Implementing SEO strategies to improve organic search rankings and drive traffic to our websites.
2. Creating and managing pay-per-click (PPC) campaigns for targeted advertising.
3. Developing and executing social media optimization (SMO) strategies to increase brand visibility and engagement.

(c) Email campaigns:
1. Planning, creating, and executing email marketing campaigns to nurture leads and engage with existing clients.
2. Monitoring campaign performance and adjusting strategies for maximum effectiveness.

(d) Content creation:
1. Developing high-quality blog posts, articles, and other website content to engage visitors and enhance SEO.

(e) Website maintenance:
1. Regularly update and maintain website content, ensuring accuracy and relevance.
2. Troubleshoot and resolve website issues in a timely manner.

(f) Analytics and reporting:
1. Monitoring website traffic and user behavior through analytics tools.
2. Generating reports to assess the effectiveness of digital marketing efforts.

(g)Collaboration:
1. Collaborating with cross-functional teams, including marketing and development, to ensure seamless website functionality.